14/01/2015

Sponsor highlight: Busy and the Boy online shop

Today is a special day cause I am introducing you to one of my new sponsors: The super cool online kidswear shop from the UK, Busy and the Boy. They have really got such a funky selection of designer clothes and accessories in the age range of 0-10 years from brands like Indikidual, Popupshop, Boys & Girls, Loud Apparel, Wolf & Rita and much more. I love their minimalist style with lots of cool monochromes, edgy prints and overall street attitude, oh yeah! 

I wanted to get to know a bit more about the shop so I had a little talk with the founder Lana Keen which you can see below. You also do not want to miss the discount code further down, wink wink ;)

Cute Graffiti in online shop Busy and the Boy
Cute Graffiti in online shop Busy and the Boy

Tell me a little about yourself, what is your background? 

I’m Lana, mum to Finn and Ava and have recently launched Busy and the Boy – a kids clothing website. 

What gave you the idea to start Busy and the Boy? 

I became a mum firstly to Finn (aka the Boy) 7 years ago and Ava (aka Busy) 2 years later.  At the time I was living in Shoreditch and able to find really cool kids clothes that weren’t the typical pastels and florals that seemed to be everywhere else. A couple of years ago I moved out of London and found it really difficult to find Finn and Ava clothes that both they, and I liked.  On speaking to friends and other mums, I started researching brands online and the idea of Busy and the Boy first started to take hold.  Around 6 months ago I finally launched – my dream website with a curated collection of the coolest and most cutting edge kids clothes and accessories.


Loud Apparel in the webshop Busy and the Boy
A great selection of Loud Apparel in Busy and the Boy

How do you describe the style of your shop?

Busy and the Boy has been a real labour of love. Finn and Ava have definite opinions on what they like to wear and I’m really proud of that independence – even at the ages of 7 and 4. Taking into account this independent spirit, I’ve worked to curate brands and individual pieces that reflect a certain unique style – each of them tested out for style and appeal but also for durability and quality. The website itself is clear and simple. I’m passionate that they should have every confidence in the product. This also comes with a ‘no quibbles’ returns policy as standard. Being a parent is time consuming enough so I want to make the process of clothes shopping as easy and as enjoyable as possible.

Mini Rodini pre-spring collection in Busy and the Boy online shop
Mini Rodini pre-spring collection in the web shop Busy and the Boy

Who are your favorite kidswear designers at the moment? 

Obviously all the brands on the website! I love brands who aren’t afraid to use colour and texture. My personal all time favourites are The Brand, Finger in the Nose, Boys & Girls, Molo and Mini Rodini. Wolf & Rita use beautiful prints and I especially liked their last autumn winter floral prints. 

Sales have started, what are your top 3 must-have items in your shop right now?

The Brand Peeplum jacket in pink
Popupshop hoodie suit
Ruff and Huddle spaceman jacket

The Brand in online shop Busy and the Boy
Fab styles from The Brand in Busy and the Boy online kidswear shop

What is your dream situation for Busy and the Boy? 

At the moment I’m just enjoying its success! I’ve been amazed at the feedback and by how many mums and dads appreciate the pieces I’ve collected. I’ve been researching for next season and can’t wait to make the final edit, my problem will be narrowing it down as I’ve already seen so many great S/S pieces. There are some really fun colour-ways being introduced and some new brands I’m looking to stock. Longer term, I’m keen to start looking at designing some pieces myself – I just need to find the 25th hour in the day to do so…

I can definitely relate to that! Thank you so much, Lana.


Wolf & Rita in the Busy and the Boy webshop
Wolf & Rita online in Busy and the Boy 

Right now Busy and the Boy is having an incredible sale going on with up to 60% off, and Lana even wants to give you, my fantastic readers, an extra 10% on top of sales prices!!! Just remember to introduce the discount code 'KID' in the checkout process. The offer goes until the 31st of January. Swing by their webshop and have fun!

Here are some of my favorites from their sale (Love that weightlifter tattoo!)

Busy and the Boy





Don't forget to join the KID family for more cool kids fashion and style inspiration ;) 

1 comment:

  1. Very cute babies, nice post!

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